Description
Week 1: Introduction
Session Description:
– Meet and greet with Artists in the group
– Share about events you’re signed up for or planning to apply to
– Discuss challenges you’ve had at events in the past
– How to select events that are perfect for your product
– How to manage your time leading up to events
– How to write about & describe your business / products
– Group discussion on how the right or wrong event has affected your success
Week 2: Inventories
Session Description:
– How to identify the right amount of product to bring
– How to curate your inventory for an event
– How to secure your work during transit
– How to manage your inventory at an event
– Group discussion on current inventory system wins & challenges
Week 3: Promotion
Session Description:
– How to promote your upcoming events
– How to network with fellow Artists
– Documenting events & exhibitions
– Creating a buzz around event season
Week 4: Packaging
Session Description:
– Critique of current packaging options
– Create memorable packaging
– Highlighting security & brand awareness
Week 5: Displays
Session Description:
– Group critique of vendor displays
– Affordable ways to upgrade your display
– Ways to extend your marketing & brand
Week 6: Customers
Session Description:
– Body language & communication
– Personal branding & presentation at events
– Knowing your target audience
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